Our client is a forward-thinking incumbent in the music industry, seeking to improve the way in which artists and neighbouring rights holders are rewarded and receive their royalty payments, by analysing and improving the disparate and often mixed-quality datasets provided by collection societies.
We worked with our client to define the product concept and identify the most valuable components that we should design and develop first. We focussed on identifying user personas and their core requirements, with a view to building in a user-centric way focussed on delivering early value. We evaluated the latest data science methodologies that might be deployed to maximise the latent value in the data.
The client now has a compelling product concept and is set to disrupt the music industry with a data-science driven approach that will set it apart from its competitors.