Product Discovery

User centric, agile and defensible.

Empowering you to build great software products, focused on maximising your value proposition aligned to your wider strategic objectives.


We scope your product opportunities, identify your key users and specify the strategic, technical and legal requirements for your functional and impactful MVP, through to your fully realised and transformative system.

Always Agile

On all of our builds, we adhere to the Agile methodology of Product Discovery.

Agile methodology is a well-established set of practices which seek to ensure good project management by breaking activities into several short and intense phases of work known as “Sprints”. Agile involves involves constant collaboration with stakeholders and continuous improvement at every stage. By cycling quickly through a process of planning, executing, and evaluating, we achieve faster more impactful results.

Case Studies - 1/4

A new, green, engaging approach to cryptocurrencies

Our client is a well-known and respected businessperson, looking to deploy their significant commercial expertise to redefine the crypto industry. We hosted an intense series of workshops across several weeks with the client, to define their business model, identify the market opportunity and user personas, devise a product concept that met its' prospective users' requirements, and design the user journey through the MVP.
Case Studies - 2/4

Fixing the music royalty problem

Our client is a forward-thinking incumbent in the music industry, seeking to improve the way in which artists and neighbouring rights holders are rewarded and receive their royalty payments, by analysing and improving the disparate and often mixed-quality datasets provided by collection societies. We worked with our client to define the product concept and identify the most valuable components that we should design and develop first.
Case Studies - 3/4

United Arab Emirates Government

The main barrier to the proliferation of AI and ML systems is the availability of sufficiently large, high-quality datasets upon which to train them. Datasets currently often reside in siloes and vary in quality. We worked closely alongside senior government stakeholders to understand their strategic priorities and market opportunity, define user personas and devise a product concept that met its' prospective users' requirements.
Case Studies - 4/4

A data-driven approach to carbon capture measurement

Our client is a leading environmental activist in the UK and is reinventing the way in which carbon capture is measured, calculated and transacted.  The current system is woefully innaccurate and based on outdated models that expose buyers and sellers to accusations of "greenwashing" and, critically, fails to adequately serve the world's response to the climate crisis.

Our best-in-class technologists deliver world-class transformation programmes utilising a full range of technologies including:

Artificial Intelligence
Machine Learning
Decentralised Finance
Internet of Things
Data Science